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The International Cricket Council (ICC), world governing body of cricket, has continued its commitment to empowering women and girls through cricket by embarking on a new campaign that coincided with International Women's Day on March 8.
The ‘100% Cricket Year of Women’s Cricket’ cam...
Star Sports (The Walt Disney Company) has acquired the exclusive media rights of the fourth edition of Tata Open Maharashtra which is to be held at the Balewadi Stadium in Pune. The tournament will be telecasted live on Star Sports as the...
Star Sports has roped in eight sponsors and many more key advertisers ahead of the commencement of the eighth season of the Vivo Pro Kabaddi League, marking the return of India’s second-most viewed league after a two-year hiatus.
The eight...
One Life Studios has partnered with SonyLIV as the exclusive and official streaming partner for the third season of Tennis Premier League (TPL). One Life Studios has exclusive global media licensing and syndication rights of the leag...
Viacom18 has appointed Siddharth Sharma as executive vice president (EVP)- Sports. Sharma shared this information on his LinkedIn page. He will be leading the company’s foray into acquisition, broadcasting and monetization of sports properties. Shar...
Viacom18 and The National Basketball Association (NBA) on Friday announced a multi-year partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming. As NBA held its 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enable...
