Colors Infinity launches a new show

Colors Infinity launches a new show

The English GEC channel, owned by Viacom18, Colors Infinity, has launched a new reality show ‘The Inventor Challenge’. The show is poised to be an idea incubation platform for people across the length and breadth of Bharat as they stand a chance to showcase their creations. The ‘Inventor Challenge’ is an Indian


Spotify acquires 2 podcast tech companies

Spotify acquires 2 podcast tech companies

Swedish auto streaming platform Spotify has announced that it is acquiring two major podcast ad tech firms, Chartable and Podsights. With the acquisition of Podsights, Spotify will be able to help advertisers understand how podcast ads drive actions th...


Streamer Eros Now partners with Airtel Xstream

Streamer Eros Now partners with Airtel Xstream

Streaming platform Eros Now on Wednesday announced a partnership with communications solutions provider Airtel, to bring the Eros Now OTT content library to Airtel Xstream Premium, a news aggregation oriented video streaming service launched by Airtel. The partnership allows Eros Now to expand its reach further by tapping into Airtel’s over 3...


Google opens door for Android apps

Google to retain ad tracking tool till ’24; exploring options

Alphabet Inc.'s Google on Wednesday said it would keep alive for at  least two years a tracking technology on its Android phones that is relied upon by advertisers, easing speculation about its plans after Apple Inc. frustrated the ad industry by restricting a similar tool.

Google sa...