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The Indian government yesterday said that public broadcaster Prasar Bharati’s primarily subscription-free streaming platform, WAVES OTT, is gaining popularity and is presently also focusing on expanding globally apart from strategizing to up its revenues from overseas markets.
“The (...
The good news is that TV advertising grew 25 percent in 2021. The bad news: subscription revenues continued to lag to register a growth of a mere 2.4 percent on the back of loss of six million pay TV homes even as the Indian media and entertainment (M&E) sector is projecte...
