ott - Indian Broadcasting World

Star Gold promotes ‘Dhurandhar’ with on-air glitch stunt

Star Gold has rolled out an unconventional on-air campaign to promote the television premiere of ‘Dhurandhar’, using a synchronised glitch across multiple channels to capture viewer attention. According to the Instagram Post, the activation involved a coord...

NDTV Profit tops YouTube Business news rankings

NDTV Profit has emerged as the leading business news destination on YouTube for March 2026, securing the top position with 51.7 million views. The channel edged past competitors including CNBC (50.3 million), ET Now (47.1 million), Moneycontrol (30.4 million), a...

Malaika Arora gets candid on ‘Famously Fit with Sophie’

Amazon MX Player has premiered the second episode of ‘Famously Fit with Sophie’, featuring fitness icon Malaika Arora. Following a strong opening episode with Kriti Sanon, the latest instalment brings a mix of high-energy workouts and candid conversations, offering viewers a closer look at Malaika’s fitness philosophy and personal outlo...

‘Rubaab’ set for ZEE5 digital premiere

After a successful theatrical run earlier this year, the Marathi film ‘Rubaab’ is now gearing up for its digital premiere on ZEE5, aiming to reach a wider audience across geographies. The film, which blends romance, drama and emotion, brings forth a...

YRF Entertainment names Saugata Mukherjee Head of Content

YRF Entertainment has appointed Saugata Mukherjee as its new Head of Content, strengthening its leadership as it expands its films and series slate for global audiences. He will report directly to Akshaye Widhani, CEO of Yash Raj Films. The announcement, sh...

‘The 50’ emerges as breakout social reality hit

In a cluttered non-fiction landscape dominated by talent-led formats, the rise of ‘The 50’ marks a notable shift in India’s reality content space. The social reality show, streaming on JioHotstar and airing on Colors, has managed to carve a distinct identity, moving beyond the long-standing influence of ‘Bigg Boss’. According to an

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!