Warren Jenson

Nielsen appoints Warren Jenson as President, CFO

Nielsen, a global leader in data and media measurement, recently announced that Warren Jenson will take on the role of President of Nielsen, in addition to his current position as Chief Financial Officer (CFO). This strategic expansion of Jenson's responsibilities aims to bolster


digitalaudience

Nielsen, digitalAudience partner for open web measurement

Nielsen, a global leader in audience measurement, data, and analytics, and digitalAudience, an Amsterdam-based Data Collaboration and Cleanroom platform, announced a partnership to power open web measurement in key international markets in Northwestern Europe. Starting with the Netherlands, digitalAudience will contribute to Nielsen's demogra...


Nielsen

Nielsen, MMS announce cross-media measurement expansion

Nielsen, a global leader in audience measurement, data and analytics, and Sweden's Joint Industry Committee MMS - Mediamätning I Skandinavien AB, have announced the expansion of cross-media measurement service, also known as total measurement. The first metric to be introduced to the market is tota...