nielsen - Indian Broadcasting World

Nielsen Audience Segments integrates with Amazon DSP

Nielsen has announced that its industry-leading Audience Segments from the Nielsen Marketing Cloud (NMC) are now accessible across the Amazon Ads marketplace, including the Amazon DSP and the Amazon Marketing Cloud. The collaboration gives advertisers deeper, data-driven capabilities to reach specific audiences, deliver ads across multiple fo...

Nielsen appoints Richard Pacheco as head of global partnerships

Nielsen, a global leader in audience measurement, data, and analytics, has named Richard Pacheco as its new Head of Global Partnerships. In this key role, Pacheco will be responsible for overseeing Nielsen’s global partnership strategy—fostering relationships across the advertising technology landscape while driving innovation and tangible busin...

JioHotstar tops March mobile OTT viewership charts: Nielsen

JioHotstar, the merged streaming platform of Disney+ Hotstar and JioCinema, has emerged as the dominant force in India’s OTT landscape for mobile viewership in March 2025, according to data released by Nielsen. According to a report in the Business Standard yest...

JioHotstar partners Nielsen for IPL ‘25 ad measurement

JioHotstar, India's leading OTT platform, has announced a strategic partnership with Nielsen, a global leader in audience measurement and data analytics, to revolutionize digital ad measurement ahead of the highly anticipated Tata IPL 2025. According to Nielsen, this collaboration marks a significant milestone, introducing first-of-its-kind t...

Paramount Global, Nielsen ink multi-year deal

Paramount Global and Nielsen have entered into a multi-year measurement and analytics deal, reinforcing their long-standing partnership in audience data and media insights. The agreement, effective immediately, will cover Paramount’s national and local broadcasts, cable networks, and streaming platforms, including Paramount+ and Pluto TV. As ...

Nielsen appoints Naobumi Otaki as new sales director

Nielsen, a global authority in measurement and analytics, proudly announces the appointment of Naobumi Otaki as its new Sales Director for Japan. With an extensive background in marketing, media strategy, and business operations spanning over 17 years, Naobumi brings a wealth of expertise to drive Nielse...

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!