Netflix, UNESCO join hands for Indian heritage campaign

Netflix, UNESCO join hands for Indian heritage campaign

Global streaming giant Netflix and UNESCO have come together to launch a campaign to highlight Indian culture and heritage with the OTT platform’s pre-school animated series Mighty Little Bheem.

The campaign titled, “One Country, Incredible Diversity” will start with a discu...


Indian advertising to grow by 20%; global figure by 19%: GroupM

Indian advertising to grow by 20%; global figure by 19%: GroupM

The mid-year forecast done annually of the media industry by GroupM, in 2021 has thrown up some interesting numbers. Global advertising is expected to grow by 19 per cent (excluding U.S. political advertising) during 2021, a significant upward revision from December forecast.

This re...


ICC, BharatPe announce branding partnership

ICC, BharatPe announce branding partnership

The International Cricket Council (ICC) has announced that it has entered into a strategic partnership with BharatPe, India’s leading financial services company, for merchants from 2021 to 2023.

The agreement will ensure BharatPe’s involvement and integration at all ICC events throug...


Indian Railways gets 5 MHz spectrum in 700 MHz band

Indian Railways gets 5 MHz spectrum in 700 MHz band

With an aim to increase passengers safety and provide secure voice, video and data communication services for operational and security applications, a proposal was cleared to allot Indian Railways 5 MHz spectrum in 700 MHz band.

With this spectrum, the Indian Railways envisages to pr...