Nielsen launches Nielsen One Ads

Nielsen launches Nielsen One Ads

Nielsen, a global leader in audience measurement, data, and analytics, announced today that Nielsen ONE Ads will be available in the United States beginning January 11. Nielsen ONE Ads is the latest measurement innovation, providing a consistent, comparable, and deduplicated view of ads across screens, and ...


Govt. okays Rs.2,539 crore investment push for DD, AIR infra

Govt. okays Rs.2,539 crore investment push for DD, AIR infra

With any eye to boost public service broadcasting --- and also counter cross-border propaganda in the process --- the Indian government on Wednesday cleared a MIB-backed proposal to invest Rs. 2,539.61 crore by 2025-26 for infrastructure development of Prasar Bharati, owners of