IPL 2023: Advertisers and viewers desert TV for digital

JioCinema onboards 23 sponsors for IPL 2023

JioCinema has signed a record number of advertisers, including 23 sponsors, for the current season of IPL, the highest-ever number of advertisers in the tournament's history. Amazon, Samsung, UB, Indeed, TVS, Castrol, Noise, Puma, and ABFRL are among the


Disney names Asad Ayaz as CBO

Disney names Asad Ayaz as CBO

Asad Ayaz has been named The Walt Disney Company's first Chief Brand Officer, starting immediately, according to Chief Executive Officer Robert A. Iger. Ayaz will be responsible for stewarding and elevating the Disney brand glob...


BIG FM launches new campaign

BIG FM launches new campaign

Cricket is regarded as more than just a sport in India; it is also an important part of the country's cultural and social fabric. Bingo, in addition to cricket, has a sizable supporter base among the general public in India. BIG...