World football’s governing body FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026. In collaboration with the competition’s Media Partners and creators, this game-changing partnership between the two organisations will provide audiences with more ways to enjoy the tour...
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FIFA, Netflix in pact to offer reimagined football simulation game
As the world would come together to celebrate the FIFA World Cup 2026, fans can play a newly reimagined FIFA football simulation game exclusively on Netflix Games. The game, developed and published by Delphi Interactive, allows Netflix members to experience the emotion and drama of the tournament in its purest, most ...
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UEFA boosts content protection measures via new alliances
European football’s governing body UEFA has joined the Coalition Against Piracy (CAP) under AVIA and the Clearing House for Copyright Infringement on the Internet (CUII) to expand anti-piracy intelligence and capability in key markets.
Following the announcement of its recent ground-...
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Kolkata based SSEN bids for FIFA 2026, ‘30 media rights India region
In a bold move that underscores its ambition, Shrachi Sports Entertainment Network (SSEN), a dedicated sports OTT platform, has officially placed a bid for the broadcasting rights of the FIFA World Cup 2026 and 2030. Valued at around USD 2 million (approximately Rs.18–20 crore), the bid signals SSEN’s intent to redefine how global football is...
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Valvoline Global joins FIFA WC 2026 as official supporter
In a powerful move ahead of its 160th anniversary, Valvoline Global has announced its debut partnership with the world’s biggest sporting stage the FIFA World Cup 26. The company has been named an Official Supporter of the tournament, which will be hosted across Canada, Mexico, and the United States next year. In a press statement issued by V...
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FIFA+ selects Magnite to power video advertising globally
Nasdaq-listed adtech firm Magnite has announced its selection as FIFA+’s global programmatic provider where it will power video and display advertising on FIFA+ across North America, EMEA, LATAM and APAC.
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