In a powerful move ahead of its 160th anniversary, Valvoline Global has announced its debut partnership with the world’s biggest sporting stage the FIFA World Cup 26. The company has been named an Official Supporter of the tournament, which will be hosted across Canada, Mexico, and the United States next year.

In a press statement issued by Valvoline, the brand expressed its excitement over being associated with FIFA’s flagship event for the first time, calling it a strategic step aligned with its rapid global expansion. With a legacy of nearly 160 years and a footprint in over 140 countries and territories, the iconic American motor oil brand is positioning itself for even deeper consumer engagement on the world stage.

“The FIFA World Cup 26 will bring people together like nothing else – through passion, performance and the power of possibility,” said Jamal Muashsher, President and CEO, Valvoline Global Operations. “As we approach our 160th anniversary, Valvoline Global is proud to be part of an event that celebrates not just the greatness of the game, but the potential within us all to move the world forward.”

The 2026 edition of the FIFA World Cup is set to be the biggest and most inclusive yet, featuring 48 national teams, 104 matches, and 16 Host Cities across the North American continent. Valvoline plans to connect with fans in the lead-up to the tournament through various retail campaigns and immersive activations in select cities, alongside exclusive promotions with key retail partners. More information on these initiatives is expected to be announced later this year.

This marks Valvoline’s first involvement in a global sporting event of such magnitude — a partnership that underscores the company’s commitment to innovation, performance, and excellence in service, values that align closely with those of FIFA.

FIFA Secretary General Mattias Grafström also welcomed the collaboration, stating, “We are thrilled to welcome Valvoline Global, a respected global force in the automotive and industrial sectors, as an official supporter of this historic tournament. The company’s innovative vision aligns with the dynamic spirit of the FIFA World Cup. Valvoline Global’s commitment to driving progress through cutting-edge solutions resonates with our values, and we are excited to embark on this journey together.”

The announcement represents a major milestone for Valvoline as it reaffirms its place as not just a trusted name in automotive lubricants, but a global brand connecting with audiences in bold, meaningful ways. With the world watching, Valvoline is ready to accelerate forward — on and off the field.