Guest Column: Regional Content: The future of Indian OTT

Guest Column: Regional Content: The future of Indian OTT

According to the data gathered in the year 2021, the top 10 OTT platforms in India had about 12 million users. Presently, this number has reached an astonishing 45 million figure. As per studies conducted and research done, the OTT market is about to be worth around 11,944 crores by the end of 2023. “I prefer watching shows or movies that hav...