ET Now Swadesh - Indian Broadcasting World

ET Now Swadesh tops YouTube news viewership

Times Network’s Hindi business news channel ET Now Swadesh has emerged as the leading YouTube destination in January 2026, clocking over 89 million video views, according to data from Playboard. The milestone underlines the channel’s growing influence among digital-first audiences seeking credible and easy-to-understand business news in Hindi. ...

ET NOW, ET NOW Swadesh roll out ‘Budget Bharat Yatra 2026’

ET NOW and ET NOW Swadesh have announced the launch of ‘Budget Bharat Yatra 2026’, a nationwide editorial initiative aimed at capturing India’s budget expectations from the ground up, as the country prepares for the Union Budget 2026. The initiative seeks to move beyond metro-centric narratives and bring forward voices from emerging business hub...

ET NOW Swadesh celebrates 4th anniversary today

ET Now Swadesh, India’s leading Hindi business news channel, is set to celebrate its 4th anniversary on October 3, 2025. Over the past four years, the channel has emerged as the fastest-growing Hindi business news platform, championing financial empowerment for viewers and investors while connecting their growth to India’s broader economic succe...

Sajeet Manghat joins ET NOW, ET NOW Swadesh as Senior Executive Editor

Veteran business journalist Sajeet Manghat has taken on a new role as Senior Executive Editor at ET NOW and ET NOW Swadesh. Announcing the move on LinkedIn, Manghat shared, “I’m happy to share that I’m starting a new position as Senior Executive Editor at ET ...

Mangal Prabhat Lodha unveils Innovation Policy vision at ET Now Swadesh’s ‘Gems of Maharashtra’

Maharashtra’s vision for a future rooted in innovation, entrepreneurship, and inclusive development took centre stage at the first edition of ET Now Swadesh’s ‘Gems of Maharashtra’, a landmark initiative honouring transformative leadership and sectoral excellence across 31 categories. Organised by

ET Now Swadesh hosts ‘The Gems of Rajasthan’

ET Now Swadesh, the Hindi business news channel from Times Network, successfully hosted ‘The Gems of Rajasthan’, an event that showcased the state’s remarkable progress across various industries. The event honored leaders from 15 key categories, recognizing...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!