Ultra Play OTT

Ultra Play OTT launches ‘An Interview Gone Filmy’ campaign

Ultra Play OTT has launched a new digital campaign titled ‘An Interview Gone Filmy’, turning an ordinary job interview into a humorous Bollywood-inspired conversation to celebrate how deeply cinema is connected with everyday life. Released around International HR Day, the campaign highlights how Bollywood often becomes a light-hearted e...


JioStar appoints Ramesh as Head of Entertainment Sales, Digital

JioStar appoints Ramesh as Head of Entertainment Sales, Digital

JioStar yesterday announced the appointment of Bhaskar Ramesh as Head of Entertainment Sales, Digital, strengthening its leadership team as the company looks to build a data-driven advertising ecosystem for its digital entertainment business. He joins the company from Google, where he most recently served as Director – Omnichannel Businesses. ...