Netflix leads India’s 2025 theatrical streaming race: Ormax study 
Netflix debuts ‘Clips’ feed to boost mobile content discovery 
India’s creative industry reps air AI policy gaps in meet with PM’s advisor 
IAMAI flays TRAI attempts to regulate communication OTT 
TRAI consultation seeks policy reset to up public Wi-Fi expansion 
Koratala Siva, Balakrishna team up for ‘NBK 112’ 
I, Nobody’ teaser unveils Prithviraj in gripping heist drama 
MIB pushes live events hub plan; urges States to align with federal model 
Disney spotlights contributors that led to ‘The Devil Wears Prada2’ 
Vodafone and CK Hutchison, which owns the Three UK mobile network, have agreed to merge their businesses in the United Kingdom, the companies announced on Wednesday. Vodafone will own 51 p...
Tag: content
JioCinema’s ‘Bigg Boss OTT’ S2 delivers house of recycled wonders
Nielsen introduces Media Data Room to modernize data delivery, architecture
Nielsen announced the launch of Nielsen Media Data Room (MDR), a cloud-based platform that will modernize how the company distributes its vast amount of audience data. As census first-party data from clients becomes more important in measurement, this significant innovation will provide the industry with...
Google launches two new Google AI-powered campaigns
Google has announced two new Google AI-powered campaigns, Demand Gen and Video View campaigns. The new ad solutions will help brands connect with consumers and drive demand from the mid-funnel, all the way to purchase. These ad solutions use relevant, immersive creatives to drive action and conversions in t...
Go Spiritual appoints Approach Communications as PR partner
Go Spiritual India, a leading non-profit spiritual organisation, has chosen Approach Communications as their public relations and communications partner. Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Orga...
YouTube lowering eligibility requirements for monetization
YouTube has announced that it is lowering the eligibility requirements for the YouTube Partner Programme (YPP), as well as introducing a few monetization methods for smaller creators, such as paid chat, tipping, channel memberships, and shopping features. According to IANS, the new policy will make the Y...