JioHotstar

JioHotstar launches ‘Tadka’ to tap micro-drama boom

JioHotstar has stepped into India’s fast-growing micro-drama space with the launch of ‘Tadka’, a new vertical designed to capture the attention of mobile-first audiences. The platform has rolled out the feature with a library of over 100 titles, marking a clear push to strengthen engagement beyond its core live sports offering. The developmen...