NDTV Profit

NDTV Profit tops YouTube Business news rankings

NDTV Profit has emerged as the leading business news destination on YouTube for March 2026, securing the top position with 51.7 million views. The channel edged past competitors including CNBC (50.3 million), ET Now (47.1 million), Moneycontrol (30.4 million), a...


The 50

‘The 50’ emerges as breakout social reality hit

In a cluttered non-fiction landscape dominated by talent-led formats, the rise of ‘The 50’ marks a notable shift in India’s reality content space. The social reality show, streaming on JioHotstar and airing on Colors, has managed to carve a distinct identity, moving beyond the long-standing influence of ‘Bigg Boss’. According to an


JioHotstar

JioHotstar launches ‘Tadka’ to tap micro-drama boom

JioHotstar has stepped into India’s fast-growing micro-drama space with the launch of ‘Tadka’, a new vertical designed to capture the attention of mobile-first audiences. The platform has rolled out the feature with a library of over 100 titles, marking a clear push to strengthen engagement beyond its core live sports offering. The developmen...