Amazon Prime Video

Amazon Prime Video elevates Sonal Kabi to APAC, ANZ marketing head

Amazon Prime Video has promoted Sonal Kabi to Director and Head of Marketing for APAC and ANZ, significantly expanding her leadership remit across key international markets. In her new role, Kabi will oversee marketing strategy and execution for Prime Video and Amazon MGM Studios across the Asia-Pacific region as well as Australia and New Zealan...


Sonal Kabi

Sonal Kabi joins Amazon Prime Video as CMO

Amazon Prime Video India has announced the appointment of Sonal Kabi as its new Chief Marketing Officer. Kabi's appointment marks a significant step in bolstering the platform's marketing strategy as it continues to expand its footprint in the Indian streaming market. Kabi, who shared the news on her LinkedIn profile, brings a wealth of exper...


Amazon Prime Video

Amazon Prime Video, NBA ink 11-year global media rights deal in 2025

Amazon Prime Video and the National Basketball Association (NBA) on Thursday announced a historic 11-year media rights agreement set to commence with the 2025-26 NBA season. This unprecedented deal marks a significant shift in sports broadcasting, positioning Amazon Prime Video as a primary global platform for NBA content. Under the terms of ...