STAR Utsav tops all-India TV charts in BARC wk21

The latest television ratings are in, and STAR Utsav has emerged as the most-watched TV channel in India for the week spanning Saturday, May 24 to Friday, May 30, 2025. With a weekly Average Minute Audience (AMA) of 2587.72 (in thousands), the Hindi general entertainment channel has taken the top spot across all platforms and demographics, reaffirming its enduring popularity among Indian audiences.

According to BARC India, the top ten most-watched channels in All India (2+ age group) indicate a healthy mix of general entertainment, sports, and regional programming, showcasing the broad spectrum of viewer preferences across the country. STAR Maa followed closely in second place with a weekly AMA of 2365.4, while STAR Sports 1 Hindi, riding high on live cricket and sporting content, came in third with 2358.4 AMA’000.

STAR Plus and Sun TV secured the fourth and fifth spots with AMA figures of 2068.68 and 2001.68 respectively, proving that established content and regional powerhouses still command loyal viewership. SONY SAB, known for its light-hearted family programming, stood at sixth place with 1844.14 AMA’000, while movie channel Goldmines continued to enjoy significant traction with 1712.14 AMA’000.

Regional content continues to thrive, as evident from Zee Telugu’s placement at eighth with 1613.6 AMA, while Colors and Dangal rounded off the list with 1572.9 and 1541.97 AMA’000 respectively. The data reflects a viewer base that is increasingly diverse in its tastes but continues to gravitate towards familiar storytelling formats, regional narratives, and high-impact sports coverage.

As the industry navigates a dynamic content landscape driven by changing audience habits, digital growth, and high-stakes programming, broadcasters like STAR and Sun TV networks continue to prove that strategic content curation across genres and languages can still hold mass appeal in India’s complex television ecosystem.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!