Gurugram-based real estate giant Elan Group has officially announced Bollywood superstar Shah Rukh Khan as its new brand ambassador, marking a significant move to enhance its identity in the ultra-luxury real estate sector. Known for its premium commercial and residential spaces, Elan Group aims to solidify its market position with Khan’s larger-than-life persona and unmatched global appeal.

The announcement was made by the group’s leadership team, comprising Rakesh Kapoor, Ravish Kapoor, and Akash Kapoor, who see this partnership as a strategic step in reinforcing Elan’s commitment to creating iconic spaces that redefine luxury living, The Economic Times reported.

In a statement, Shah Rukh Khan expressed his enthusiasm for the collaboration, saying, “I’ve always believed that greatness is achieved by those who dare to push boundaries. Elan Group embodies that fearless spirit, and I’m delighted to be part of this association.”