With the highly anticipated premiere of ‘Squid Game’ Season 2 on December 26, Netflix has announced exciting new product collaborations with leading brands that capture the unique and iconic ‘Squid Game’ world,  allowing fans to experience the thrilling story beyond the screen.

The recently-unveiled new ‘Squid Game’ collections includes Puma bringing the show’s iconic uniforms to life; About You debuting laid-back streetwear; South Korea’s Olive Young introducing exclusive skincare and cosmetics and CJ CheilJedang bibigo offering authentic South Korean flavours to fans worldwide, a senior Netflix exec wrote on the streamer’s website.

“Bringing Season 2 to life through new lifestyle products, in-person experiences and more has been just as exciting as watching ‘Squid Game’ for the first time. Whether fans are zipping up a Puma tracksuit, snacking on some Gimbap or cueing for a chance to face-off against Young-hee in a game of Red Light Green Light, we want to give them the opportunity to step back into the game in ways that are just as exciting off-screen as they are on-screen,” the Netflix exec added.

Recently launched product offerings from Crocs, Shinsegae, GS25, Vandy the Pink and limited edition collectibles from Kakao Friends, Lucie Kaas, POPMART are also now available for fans around the world to enjoy as brand partnerships with the likes of Johnnie Walker, Domino’s, Call of Duty, Dos Equis XX, Carl’s Jr. and more begin to roll out this month.

At Squid Game: The Experience, fans can compete and have fun playing games inspired by the iconic series; the global activation is now open in New York City and Madrid and coming to Seoul and Sydney soon.

On December 9, Seoul, South Korea will host the world premiere of Season 2 and on December 12 in Los Angeles fans will run a 4.56K race to compete for a seat at the US premiere of ‘Squid Game’ Season 2 with Director Hwang Dong-hyuk, Lee Jung-jae, Lee Byung-hun and more. The events will feature show merchandise and brand partners organically integrated into the interactive experiences.

It took 12 years to bring ‘Squid Game’ Season 1 to life, but only 12 days for it to skyrocket to Netflix’s most popular series ever, amassing over 330 million views to date. Now with Season 2, fans are invited to jump back into this exhilarating game once more. Read on for more on the exciting new product collections at TUDUM.COM.

The world’s best-selling Scotch whisky brand, Johnnie Walker has unveiled a limited-edition bottle design of Black Label, with numbers ranging from 001-456 paying homage to the players in the series.

What’s the plotline of ‘Squid Game’ S2? Three years after winning Squid Game, Player 456 remains determined to find the people behind the game and put an end to their vicious sport. Using this fortune to fund his search, Gi-hun starts with the most obvious of places: look for the man in a sharp suit playing ddakji in the subway. But when his efforts finally yield results, the path toward taking down the organization proves to be deadlier than he imagined: to end the game, he needs to re-enter it.

Director Hwang Dong-hyuk, who made history at the 74th Primetime Emmys becoming the first Asian to win Outstanding Directing for a Drama Series, once again helms the series as director, writer, and producer.

Lee Jung-jae, Lee Byung-hun, Wi Ha-jun, and Gong Yoo reprise their roles from Season 1 with an impeccable list of new cast members, including Yim Si-wan, Kang Ha-neul, Park Gyu-young, Lee Jin-uk, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, Lee David, Choi Seung-hyun, Roh Jae-won, Jo Yu-ri, and Won Ji-an, rounding out the ensemble of colorful characters in the new season.