Sony Sports Network, India’s official broadcaster for WWE, has launched two films featuring South actor Karthi alongside WWE Superstars Kevin Owens and Sami Zayn.

The campaign ‘WWE means 100 percent pure sports entertainment’ aims to elevate WWE’s popularity in India and the South markets, promising viewers an electrifying blend of Jabar Masti, Tagda Action, and Jamkar Mazaa.

The films showcase Sony Sports Network’s ongoing commitment to deliver exciting content as the home of WWE in India, the Economic Times reported.

The campaign films bring alive WWE’s essence of ‘100 per cent Sports Entertainment’ in its veracious sense. The films, which are beautifully localised in Tamil and Telugu, to suit the taste of the target audience, focus on those who seek thrill and entertainment in their daily life and WWE is the one-stop destination for finding the perfect blend of both, it added.

In addition, this message is relayed by South actor, Karthi along with WWE Superstars Sami Zayn and Kevin Owens in a never-before seen avatar further adding to the appeal of the campaign.

The films take the audience’s delight to the next level with Owens and Zayn, adding a personalised touch by speaking in local languages.

The two films are a testament to Sony Sports Network’s continuous efforts to bring fans closer to the biggest WWE Superstars while offering them all the thrilling action from the main WWE events live and exclusive on their TV sets, the company stated.

The first film features Owens, Zayn, and Karthi teaching a young thrill-seeker a lesson on how and why there is no need to perform risky bike stunts when you have WWE action LIVE on Sony Sports Network providing all the thrills.