Sony Sports Network has announced the television broadcast of the first-ever World Pickleball League (WPBL) in India. Scheduled to kick off on January 24, 2025, this franchise-based league marks a major milestone for Pickleball, a sport rapidly growing in popularity across the country.
With an estimated 50,000 active players in India and nearly 1,000 courts, the sport’s community is expanding steadily. The WPBL, conceptualized by Arjuna Awardee Gaurav Natekar and former India No. 1 Arati Ponnappa Natekar, aims to showcase Pickleball’s dynamic appeal while providing high-octane matches to audiences nationwide, the channel said in a press release.
The WPBL will feature six franchise teams:
- Dilli Dillwale
- Pune United
- Mumbai Pickle Power
- Bengaluru Jawans
- Chennai Super Champs
- Hyderabad Superstars
The league promises ten days of exciting action, with 48 top international players from 14 countries competing in 18 matches. Fans can expect a mix of India’s finest Pickleball talent, including Vrushali Thakare, Mayur Patil, and Isha Lakhani, alongside global stars like William Sobek, Willy Ching, and Max Freeman.
Rajesh Kaul, Chief Revenue Officer of Sony Pictures Networks India, expressed enthusiasm about the partnership, “Pickleball has seen a tremendous surge in popularity. At Sony Sports Network, we aim to bring diverse sporting content to our viewers. The World Pickleball League adds to our endeavor of showcasing dynamic and exciting sports while expanding the reach of Pickleball.”
Gaurav Natekar, Co-Founder and CEO of the World Pickleball League, emphasized the league’s potential, “Sony Sports Network’s partnership is a testament to their commitment to the World Pickleball League. With their exceptional track record in fan engagement and sports broadcasting, this collaboration enhances the excitement as we approach the debut season.”
The inaugural edition of the World Pickleball League will be telecast live on Sony Sports Ten 2, offering viewers an unparalleled sporting experience.
With its blend of international and local talent, the WPBL is set to redefine Pickleball’s presence in India and inspire a new wave of fans across the country.
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