Sony PIX launches ‘Desi Hollywood’ - Indian Broadcasting World
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7 months ago 03:12:38pm Television

Sony PIX launches ‘Desi Hollywood’

New Delhi,12-September-2023, By IBW Team

DESI HOLLYWOOD

In a groundbreaking move to redefine the cinematic experience for Indian audiences, Sony PIX has introduced ‘Desi Hollywood,’ a unique entertainment segment dedicated to providing viewers with Hollywood titles in their preferred languages.

This innovative offering will cater to movie lovers who want to enjoy their favorite films in Hindi, Tamil, Telugu, or English.

The prime-time property at 9:00 p.m. will grant viewers access to a handpicked selection of Hollywood titles infused with an Indian touch. ‘Desi Hollywood’ boasts 24 thrilling titles spanning various genres, including action, creature-feature, adventure, and horror.

Among the blockbuster movies featured are ‘The Dark Knight,’ ‘Aquaman,’ ‘The Meg,’ ‘Justice League,’ ‘Journey 2: The Mysterious Island,’ ‘Annabelle Comes Home,’ and ‘Rampage.’

Sony PIX’s objective with ‘Desi Hollywood’ is to provide Indian moviegoers with the opportunity to savor the best of Hollywood in languages that resonate with their hearts.

Tushar Shah, Chief Marketing Officer & Business Head – English Cluster & Sony AATH, Sony Pictures Networks India, expressed his enthusiasm, stating, “Desi Hollywood reinforces our commitment to offering viewers a unique and unparalleled entertainment experience. It brings the best of both worlds, allowing audiences to indulge in Hollywood’s finest in the language of their choice. We believe that our viewers will thoroughly enjoy this exciting new offering.”

So, movie enthusiasts, fasten your seatbelts and prepare to embark on an exciting cinematic journey with ‘Desi Hollywood’ on Sony PIX. Tune in every Monday through Saturday at 9:00 p.m. to experience Hollywood’s finest in the language that speaks to your soul.


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