Sony AATH, a Bengali general entertainment channel, has delighted its viewers with a heartwarming surprise. And, continuing the tradition, it will be launching a new series for which it has planned some innovative promotional activities.

‘Aamar Sai-Shradha and Dahirjia’ takes the audience on an extraordinary journey, delving into Sai Baba’s early days and his transformation into a revered spiritual leader who touched countless lives with his profound compassion and wisdom, the TV channel said in a press release.

The show portrays the challenges and struggles faced by Sai Baba of Shirdi as he devotedly worked towards bringing love and harmony to a society plagued by religious and caste discrimination.

According to the press release, the show serves as a guiding light, leading viewers towards the path of compassion, humility, inner peace and spiritual awakening.

In anticipation of the show’s premiere on July 31 at 12.30 pm and 7 pm, Sony AATH has launched an innovative promotional campaign, featuring print and outdoor branding opportunities.

Additionally, the channel has forged a special tie-up with Kolkata Metro to further extend the reach and excitement surrounding ‘Aamar Sai – Shradha and Dahirjia’.