Building on the success of their supernatural thriller “Adbhut” released last September, Sony MAX is once again breaking ground with the direct-to-TV release of “Saale Aashiq”. This movie offering signals our commitment to delight linear TV viewers with compelling and exclusive content.

“Saale Aashiq” will Premiere on Sony MAX on February 1, 2025, at 8:00 PM. Set against the backdrop of a small town in Madhya Pradesh, the film narrates the captivating love story of Shatru (Tahir Raj Bhasin) and Gudia (Mithila Palkar) as they navigate challenges to stay together. The star-studded cast also includes veteran actors Chunky Pandey and Darshan Jariwala.

With its unmatched reach and viewership potential, Sony MAX’s direct-to-TV release initiative is a smart, consumer-first response to the shifting viewing preferences. It seeks to reignite the tradition of families gathering around the Television at a set time to enjoy a shared experience.

Makarand Palekar, EVP, Head – Distribution Sales, Marketing and Operations, Sony Pictures Networks India (SPNI)

 

“Direct-to-TV releases leverage the broad reach of linear television to maximise audience engagement while catering to evolving content consumption trends. This strategic approach strengthens distribution, ensuring wider accessibility and driving viewership growth. Sony Pictures Networks India remains committed to innovative distribution initiatives that enhance content reach and impact.”

Sony MAX’s direct-to-TV initiatives boldly bridge the gap between viewing preferences, delivering high-impact content directly to TV and capturing young audiences. The strong audience desire for fresh content has made watching new releases at home rival the appeal of a theatrical experience.