Sony Pictures Networks India has announced strong brand partnerships for the Indian edition of ‘Wheel of Fortune’. Joining India’s inaugural edition, the sponsors on Sony Entertainment Television are Maruti Suzuki and Maaza as Co-presenting Partner, Pidilite, Philips Home Appliances, StockGro and Denver Perfumes join as joins as Co-powered sponsor, and State Bank Of India comes in as a Special Partner.

Headlined by one of India’s biggest celebrities, Akshay Kumar, the show brings together the strength of an iconic global IP, star-led scale and mass appeal, elements of comedy and interactivity, and deeply engaging family entertainment, making it a compelling platform for advertisers to connect meaningfully with audiences across the country, a press release from SPNI said today.

Akshay Agrawal, Head-Linear Ad Sales, SPNI, said, “Globally, the format has consistently delivered exceptional brand values and we are delighted to announce our sponsors on Sony Entertainment Television. We have designed the show as an integrated platform where brands can be naturally woven into the content, which helps in driving deeper engagement and stronger brand recall.

“Our goal is to ensure a seamless experience for both advertisers and viewers. With Akshay Kumar, as the host, ‘Wheel of Fortune’ is set to become a landmark franchise in Indian television for both linear and digital.”

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said that driven by a customer-centric approach, Maruti Suzuki had always believed in creating joyful journeys for consumers, be it with products or family entertainment through lifestyle associations that reach multi-generational audiences.

Pooja Baid – Chief Marketing Officer, Versuni India, said, “We are excited to partner with Sony Entertainment Television for this marquee property, as it brings global-scale entertainment to India, driven by star power and engaging gameplay. As a brand present in millions of Indian homes, this partnership allows us to show up in a culturally meaningful way, beyond just products, helping us deepen our connection with consumers during everyday, real-life viewing occasions.”

Ajay Lakhotia, Founder & Chief Executive Officer, StockGro, said that the the show’s emphasis on quick thinking and recognising opportunities mirrors how investing actually works. At StockGro, the goal is to help people move from guesswork to conviction in the stock market and this partnership lets us share that message in a “fun and meaningful way.”

Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, said that Roff is India’s trusted and pioneering tile-fixing brand and carrying that pioneering spirit forward, the company is proud to associate with the very first India season of the internationally acclaimed game show.”

Recognised by Guinness World Records as the world’s most popular TV game show and honoured with the Daytime Emmy Award for Outstanding Game Show, ‘Wheel of Fortune’ has enjoyed unparalleled global success.