Sony Pictures Networks India (SPNI), operating under Culver Max Entertainment Pvt Ltd, is reportedly set to trim its workforce and restructure senior management as part of a broader cost-cutting exercise aimed at improving profitability. The company is understood to be planning layoffs affecting over 100 employees across multiple verticals.

According to an IANS report, the proposed cuts are expected to primarily impact SonyLIV’s post-production teams, as the broadcaster plans to outsource these operations. Additional job losses are likely across marketing, advertising sales, and the Broadcast Operations and Network Engineering (BONE) division, as the company streamlines functions and reduces overheads.

The move follows a challenging financial year for SPNI. The company’s net profit reportedly declined sharply to Rs 456 crore in FY25, nearly half of the Rs 843 crore recorded in the previous year, while revenues fell by around 4.4 percent. Industry analysts have attributed the pressure to a sustained decline in traditional television viewership, with digital revenues yet to fully compensate for losses in the linear TV business.

Reports further suggest that SPNI is also planning an internal reshuffle, with senior executives expected to take on additional responsibilities as part of a new organisational structure slated to be implemented by the end of the month. This marks the first major strategic realignment since Gaurav Banerjee assumed charge as CEO in August 2024.

Over the past two years, the company has seen several senior-level exits, including former Sony Entertainment Television head Neeraj Vyas, television ad sales head Sandeep Mehrotra, and most recently, SonyLIV head Danish Khan. The latest round of restructuring appears to be part of a wider industry trend, with peers such as JioCinema and Zee Entertainment also having trimmed workforces in recent years amid profitability pressures.

Despite near-term challenges for broadcasters, the long-term outlook for the sector remains positive. A recent PwC India report projected that India’s entertainment and media industry will grow from $32.2 billion in 2024 to $47.2 billion by 2029, clocking a compound annual growth rate of 7.8 per cent—almost double the global average. The growth is expected to be driven by increasing digital adoption, a young consumer base, expanding broadband access, and deeper engagement with online content.