Sonam Kapoor will return as the brand ambassador for Jio MAMI Mumbai Film Festival’s market initiative ‘Word to Screen’.
After a three-year hiatus, the Jio MAMI Mumbai Film Festival returns to the city. It will be held from October 27 to November 5.
‘Word to Screen’ is an options market that offers a unique platform to writers, publishers, and filmmakers to engage and option stories for various film formats, according to the organizers, PTI reported from Mumbai.
‘Word to Screen’, a first-of-its-kind initiative launched by Jio MAMI in 2016, has since served as a dynamic and inclusive platform that investigates the synergy between the power of the written word and the magic of cinema.
Kapoor, known for films like Neerja, ‘Veere Di Wedding’, and ‘Aisha’, said the ‘Word to Screen’ initiative can be a great platform for narrating compelling stories.
“As actors, we are constantly looking for compelling, disruptive, and engaging stories that touch the hearts of the people. By supporting a platform like Word to Screen, I am taking a step towards ensuring the industry benefits from this initiative and we tell a lot more meaningful stories to our audience.As a voracious reader, I understand the power of an incredible story and how a well-written book can form the backbone of a compelling film narrative,” the 38-year-old actor said in a statement.