Digital and youth marketing agency Sociowash has bagged the digital marketing mandate for Viacom18’s music brands MTV Beats, VH1 and KaanPhod, English Entertainment brands Colors Infinity and Comedy Central, and multiformat content destination Fully Faltoo YouTube channel.

The Mumbai branch of the agency will be responsible for all activities relating to the digital media promotions for these brands, which form a part of the larger youth, music and English entertainment (YME) cluster of media conglomerate Viacom18, Economic Times reported.

The aim for Sociowash will be to synergise with these youth-centric brands and create active digital media content across all social platforms.

Sociowash will be responsible for reinforcing each brand’s digital presence by conceptualising relevant content that users can engage with daily.