Snehil Dixit Mehra has joined ALT Digital Media Entertainment Limited, a wholly-owned subsidiary of Balaji Telefilms Ltd. as the head of content and digital media.

Earlier Mehra worked with filmmaker Sanjay Leela Bhansali as associate director.

In her new role, Mehra will be leading the content and programming division for ALTBalaji and will be responsible for managing the upcoming original content line-up and the platform’s creative strategy.

She has worked as a writer, director, and digital influencer and recently forayed into acting with her performance in Jio Studios’ ‘Apharan’ Season 2. She brings with her an experience in the media and entertainment space of over 16 years, Financial Express reported.

Commenting on her role, Snehil said, “This is my second innings at ALTBalaji, a homecoming for me, however with a larger mandate now. I am looking forward to planning a roadmap for further accelerated growth of ALTBalaji as a leading digital content hub.”