In the recently held Snap Partner Summit, the company announced the rollout of multiple new features.

In an exclusive interview with ET, Evan Spiegel, CEO, and cofounder, of Snap Inc, shared that Snapchat doubled its user base and engagement in India in the last year.

The app estimated user base in India stood at 100 million in October 2021 and it has doubled since then. Spiegel also shared that the company plans on investing more in India across new business verticals.

Users of the platform can now call other platform users. With the new Calling Lenses, users may connect through video calls, play games, and solve puzzles virtually face-to-face.

For its Snapchat+ subscribers, the brand has been running My AI, an AI-powered chatbot. My AI’s global launch with additional functionality was also revealed by the platform.

Users may now create bespoke Bitmoji for their AI, name it, and begin conversing with it. My AI reveals Snap Map location recommendations and assists producers in creating content that is visible on these maps.

The chatbot suggests relevant Lenses to users.

“For example, you can ask My AI to suggest weekend activities for your family or get the perfect Lens recommendation to wish a friend a happy birthday,” the brand informs in a release.

The brand also introduced a new AR Enterprise service called AR Mirrors. AR Mirrors will allow businesses to utilize AR in their own physical spaces and events so that customers can virtually try on products, play with engaging and fun experiences that encourage them to create and share content and receive helpful guides and explanations to learn more about the products they see in the store.