Viewers in the United Kingdom can now get Sky TV over wifi with no need for satellite dish, box or fuss. The new streaming TV from Sky is available to buy in the UK from October 18 and will launch in Sky’s other European markets from 2022.

The world’s first TV to be certified as a CarbonNeutral® product, it can be simply plugged, paired and played to enjoy stunning screen quality and cinematic sound, with everything a viewer needs built in. With easy access to stream favourite content and apps using voice tech, Sky Glass makes it simpler to watch TV.

Speaking at the launch late last week, Dana Strong, Group Chief Executive, Sky said in a statement: “Sky Glass is the streaming TV with Sky inside, providing the total integration of hardware, software and content. Built on over 30 years of understanding what our customers want, this is a TV that only Sky could make. We believe this is the smartest TV available, and that customers will love it.”

According to a press release put out on Sky website, the company has always aimed to give people ”what they want before they know they want it”, and to make things easy for customers. That’s why Sky is redefining and creating a new category within the TV market to reach even more households.

By taking this step, Sky will operate across the whole value chain, from content production, through to connectivity and aggregation, all coming together on the Sky Glass screen, the company claimed, adding the smart TV is designed to make life easier with a range of innovations.

Sky Glass has been built as a platform, which can be deployed by other telcos and subscription television operators so they can bring the Sky Glass experience to their customers too.

Sky announced the Foxtel Group, Australia’s leading subscription TV company, as its first Sky Glass syndication partner. Sky Glass will launch in the Australian market as an element of the Foxtel Group’s future roadmap for its Foxtel brand and will contain both Foxtel and third-party content. This is the first of many collaborations as Sky Glass is scaled across the globe.

Sky partnered with Map Project Office, one of the world’s leading design agencies, to create an elegant design. Sky Glass comes in a choice of three sizes (Small 43”, Medium 55” and Large 65”) and five rich colours. It has a mounting bracket cleverly integrated into the TV, or a sleek colour matched stand. With a single wire and just one plug, Sky Glass makes clutter a thing of the past, while the woven acoustic mesh used to optimise sound performance and millimetre-perfect perforations help Sky Glass sound as good as it looks, the company said.