StarHub and government-owned Mediacorp yesterday announced a strategic partnership that, both said, will reshape Singapore’s media and entertainment market as the collaboration brings together the scale, strengths and innovation of two homegrown leaders to deliver better entertainment experiences for audiences in the island-nation.

According to a joint media statement issued, through the partnership, Mediacorp, Singapore’s national media network and largest content creator, will carry private sector telecom-to-media conglomerate StarHub TV+ content packages on its digital streaming service mewatch, giving audiences greater choice and convenience in one place.

For the first time, viewers can enjoy StarHub’s extensive premium line-up directly within mewatch,  which include the Premier League and over 7,000 hours of live sports like racket sports, cricket and golf, apart from rich curation of Asian dramas and TV shows that have long been audience favourites.

Mediacorp is Singapore-government owned national media network and largest content creator, engaging, according to its website, 99 percent of the population weekly across four languages on its digital, TV, radio and social media platforms.

At a time when viewing is increasingly fragmented, statement observed, StarHub and Mediacorp were joining forces to “create a stronger content destination”. By bringing together global blockbusters, live sports and local storytelling through flexible micro packages coupled with free subscription options, the partnership lowers barriers and makes premium content more accessible to households across Singapore.

Additionally, advertisers will now be able to drive greater media efficiencies, through the combined capabilities and scale of Singapore’s two largest media players. With Mediacorp’s extensive reach and rich content media ecosystem, together with StarHub’s robust video platforms and first-party data, advertisers can access precision targeted live TV ad insertion.

StarHub is a leading homegrown Singapore company that brings to people, homes and enterprises world-class communication entertainment and digital solutions.

“At StarHub, we are determined to make technology and media work better for people. By joining forces with Mediacorp, we are bringing audiences the widest, most exciting portfolio of content. From global sporting spectacles to local favourites, in ways that are simple, flexible, and accessible.

“At the same time, we are unlocking new advertising solutions powered by data and precision, giving brands more impactful ways to connect,” said Nikhil Eapen, Chief Executive, StarHub (in the picture).

Mediacorp CEO Tham Loke Kheng (in the picture) termed the partnership a “key milestone for Singapore’s media industry’.

“By bringing StarHub and Mediacorp’s platforms together, we are creating greater value for audiences and advertisers alike. With our combined strengths, we will be able to deliver a richer entertainment experience to our audiences in Singapore, while advertisers will gain access to the most comprehensive suite of solutions across TV, digital, and data-driven platforms for the most effective campaign outcomes ,” she added.