Singapore’s Infocomm Media Development Authority (IMDA) has launched a Singapore$48 million programme aimed at supporting media professionals in creating digital content under the Digital Content and Capability Development (DCCD) programme, according to an official statement issued yesterday.

The initiative is designed to strengthen capabilities within Singapore’s media sector and help industry professionals adapt to evolving content creation trends in the digital environment, IMDA said in a statement.

The Infocomm Media Development Authority (IMDA) is the statutory board that serves as Singapore’s converged national regulator for telecommunications, information and communication technology (ICT), and media.

The programme will provide support for media professionals as the industry increasingly embraces new technologies and digital-first content formats. IMDA said the initiative forms part of its broader efforts to develop a vibrant and future-ready media ecosystem in Singapore.

Announcing the initiative, IMDA said the programme carries a funding commitment of Singapore$48 million and is focused on enabling the creation of digital content by media professionals.

The authority said the move reflects its continued support for the development of local media capabilities and talent as the sector navigates technological change and shifting audience consumption patterns.

As an example, it pointed out that local audience behaviour continues to shift towards various digital platforms, devices and formats, with 87 percent of people aged 15 and above now accessing top social media video sites such as TikTok, Instagram, YouTube and Facebook on a weekly basis.

It added that short-form videos, micro-dramas, AI-assisted production workflows and AI-generated content were gaining traction, alongside a new generation of digitally native content creators reshaping how content is produced, distributed and consumed.

The DCCD builds on IMDA’s S$200 million Talent Accelerator Programme (TAP), which was launched in December 2025 to strengthen the capabilities of Singapore’s media talent – particularly creative producers, scriptwriters and directors – across both film and television, to develop a sustainable pipeline of high-quality, globally marketable Made-with-Singapore stories.