ShemarooMe, the video streaming app of Shemaroo, has inked a partnership with OTTplay, an app aggregator that lets you watch 12 OTT platforms with a single subscription.

The partnership will make ShemarooMe’s content easily available to existing and potential users by opening up an entirely new way to access entertainment.

ShemarooMe has a wide selection of curated multiregional and multilingual content to suit every emotion. Be it Bollywood (premiere and classic), regional, devotional, comedy or kids entertainment, ShemarooMe has something for the entire family across age groups, a press release from OTTplay said.

After helping more than five million Indians navigate the chaotic landscape of OTT content with AI-based personalized recommendations, OTTplay recently announced its foray into content streaming with the launch of OTTplay Premium-bundled subscription packs.

Zubin Dubash, COO of ShemarooMe, and Digital Businesses of Shemaroo, said, “With a plethora of options on OTT apps, selecting the right film or web series to watch can be time-consuming and intimidating. This partnership with OTTplay will shorten the search time to select the right content for the consumers as per their preferences. It will be beneficial for both partners as well as the existing and potential consumers.”

Avinash Mudaliar, Co-Founder OTTplay, further commented, “We aim to enable consumers to spend time watching their favourite shows, not searching for them; globally 60 percent of OTT consumers find the process of navigating different OTT apps ‘frustrating’, and that is the precise problem we had set out to solve with OTTplay. In the last year, we were successful in answering ‘What to watch?’ and ‘Where to watch?’ by building an AI-powered personalized recommendation engine and a platform where users can stay updated on the latest news and reviews.”