AIR digital listenership up by 2 mn. for 2nd consecutive month

In what’s indicative of ever increasing popularity of the All India Radio, live streams of the radio pubcaster have seen a jump in listenership of  two million from 16 million in November 2021 to 18 million in December 2021. In January 2022, the number jumped by another couple of million. In the latest rankings of top […]

DD R-Day coverage gets 26+ mn. viewership on YouTube

With a 360 degree coverage of the 73rdReupublic Day functions on January 26, Doordarshan seems to have outdone itself as viewership and bouquets poured in. Some of the highlights included camera view from a chopper and never-seen images of fly-past by the Indian Air Force. The audience data also reflected changing viewership patterns. Republic Day […]

DD drops plans to air live winter Olympics’ opening & closing

Even as India on Thursday protested host China’s efforts to politicize the winter Games, national broadcaster Doordarshan said it would not telecast live the opening and closing ceremonies of the Olympics. “Consequent to the announcement by @meaindia, @ddsportschannel will not telecast live the Opening and Closing ceremonies of the Winter Olympics being held in Beijing,” […]

DD FreeDish to get additional funding for border area expansion

The India government will provide additional funding to pubcaster Doordarshan to expand and strengthen its DTH service in the villages located near the country’s borders under a scheme aimed at upping infrastructure and communications projects in sensitive areas bordering China and Pakistan. The PM Modi government’s initiatives aimed at beefing up infrastructure in border areas […]

NewsOnAir listenership up by 2 mn in Dec. ’21

Listenership of India’s radio pubcaster All India Radio (AIR) live-streams on NewsOnAir app has seen a jump of two million within a span of one month, according to data put out by AIR parent Prasar Bharati. 18 million listeners tuned into the NewsOnAir App in December 2021, while the figure for November was 16 Million. […]

AIR okays local programming FM services

To ensure due space to local and regional programming on All India Radio (AIR) stations of Prayagraj, Varanasi, Rohtak, Jaipur, Jodhpur and Udaipur, the radio pubcaster has instructed the stations to carry the primary channel originating from the station, to ensure that local content relevant to the particular city/town/region is also available on FM. In […]