Flite, the flagship fashion footwear brand from Relaxo Footwears Limited, has roped in Bollywood actress Sanya Malhotra as its new brand ambassador, bringing together style, comfort, and individuality in its latest campaign.

According to a UNI report, the announcement comes alongside the launch of Flite’s new festive and wedding season collection, designed to make every occasion stylish. To strengthen its connect with audiences, the brand has also unveiled an integrated 360-degree marketing campaign built around the themes of individuality, self-belief, and style as an expression of identity.

Sanya Malhotra, known for her fearless choices and youthful energy, reflects the brand’s ethos of “Sar Utha, Kadam Badha” (move ahead confidently). Through her association, Flite aims to inspire consumers across generations to embrace confidence and self-expression in their everyday journeys.

Expressing her excitement, Sanya said, “I am truly excited to join the Flite family, as it stands for everything I believe in — confidence, comfort, and owning your journey. The brand’s tagline, Sar Utha Kadam Badha, celebrates moving forward fearlessly and with your own flair — values that resonate deeply with my own journey from arriving in Mumbai to becoming an actor.”

With this collaboration, Flite is positioning itself as a brand that not only delivers on comfort but also empowers people to make style a statement of confidence.