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Zee Entertainment Enterprises Limited (ZEEL) is enhancing its footprint in the UK and Europe with the launch of &TV on Samsung TV Plus, marking the fourth channel from ZEEL to go live in these regions, The Economic Times has reported.
This addition targets the UK’s estimated five million South Asian residents and establishes &TV as the first Hindi entertainment channel on Samsung’s ad-supported streaming service in the UK.
The channel will feature popular Hindi shows like ‘Bhabhi Ji Ghar Pe Hain’, ‘Atal’, ‘Begusarai’, ‘Tere Bin’, and ‘Ghar Ek Mandir’, each with English subtitles.
Designed to resonate with British Asian audiences, &TV brings relatable, Bollywood-centric content that highlights cultural values and familiar experiences, The Economic Times report added.
Available on Samsung Smart TVs (2016-2024) and Samsung Galaxy devices, Samsung TV Plus is free, requiring no subscription or additional device, making it a convenient choice for viewers.
