ZEE5, the homegrown streaming giant, has announced the appointment of Raghuveer Singh to spearhead its India and global social media and content marketing initiatives. Singh, a seasoned marketer with over 18 years of experience, takes on this strategic role as the platform continues to expand its reach across 190+ countries.

Singh has been a pivotal figure at ZEE5 for over five years, previously serving as Director of Marketing for the platform’s subscription video-on-demand (SVOD) segment. He joined the company in August 2019 as Associate Director of Marketing for SVOD, where he played a crucial role in enhancing subscriber engagement and retention through innovative marketing campaigns.

Sharing his excitement about the new role, Singh wrote on LinkedIn, “Good December updates, taking over leading the India and Global Social Media and Content Marketing strategies for ZEE5. Thank You Manish Kalra for trusting me with the opportunity, Shresth Gupta and cheers to the great team shaping the busiest profile of creating crazy social content for the ZEE5 community across 190+ countries.”