Radio City announces the launch of its on-air musical ‘IP Music Fest’.

The two-month musical journey began this month and will captivate listeners every Friday from 8 pm to 9 pm.

This grand musical celebration brings together the nation’s top artists for an unforgettable and harmonious experience.

On June 16, talented singer Akhil Sachdeva led the symphony in Radio City Music Fest’s thrilling premiere, mesmerising the airwaves with his chart-topping hits and melodious voice, leaving listeners wanting more. Ankit Tiwari, a sensational music artist, was on-air on Radio City on June 23 from 8 pm to 9 pm.

Radio City Music Fest’s inaugural season is a breathtaking nine-week journey with an unrivalled line-up of musical maestros, including renowned singers Akhil Sachdeva, Ankit Tiwari, Jasleen Royal, Stebin Ben, Meet Bros, and others.

Each Friday, one stunning artist will enchant the audience with an enchanting performance, culminating in an exclusive one-hour jamming session where listeners can experience pulsating rhythms and soul-stirring melodies.

Radio City Music Fest aims to enhance brand awareness, foster loyalty, and engage with large set of audiences across diverse markets.

The musical on-air IP promises to create lasting memories and provide an exceptional platform for collaboration among artists.

Along with spellbinding performances, it also aims to provide unparalleled sponsorship opportunities to brands in amplifying their presence and associate with extraordinary performers.

Kartik Kalla, Chief Creative Officer, Radio City said, “Music has an extraordinary ability to unite people, deeply impact them and create vibrant sense of community. With the launch of Radio City Music Fest, we have curated a platform that harnesses a magical power of music, uniting the nation’s most celebrated artists for an extraordinary musical extravaganza. Prepare to be captivated, inspired, and thoroughly entertained with these outstanding jamming performances.”