ManoramaMAX, the OTT platform for Malayalam content, launched an anti-piracy campaign with the release of their new movie ‘Live’ to combat piracy and support legal streaming.

Helmed by V.K Prakash, includes Mamta Mohandas, Shine Tom Chacko, and Priya Varrier.

Their collective message emphasises the importance of supporting the film’s creators and the industry as a whole by only watching it through authorised channels.

A video has been uploaded to YouTube as part of this campaign, ostensibly offering the entire film for free. After a few minutes, however, the cast of ‘Live’ appears on screen, utilising this twist to convey their anti-piracy message.

They address the audience directly, urging them to refrain from piracy and instead download the manoramaMAX app to legally watch the entire film.

This approach is aimed at not only catching the attention of potential pirates but also providing an opportunity to raise awareness about the harmful effects of piracy on the film industry.