Radio City, renowned for its hyper-local shows, has announced the commencement of its 15-day campaign, ‘City Chale Ayodhya Dham.’ This creative initiative aims to engage millions of people through a diverse range of shows and on-ground activities, amplifying the cultural significance of Ayodhya.

The campaign unfolds with a focus on digital platforms, leveraging Radio City’s immersive hyper-local shows. Ayodhya, recognized as the birthplace of Lord Ram, holds deep cultural and historical importance in India.

‘City Chale Ayodhya Dham’ arrives at a historic moment, symbolizing faith, unity, and cultural richness. The campaign promises an immersive on-air experience, featuring creatively crafted sound to capture the pride and emotions associated with Ayodhya.

Listeners also have the chance to participate in an on-air contest, providing an opportunity to become a lucky winner and experience a soulful Darshan in Ayodhya.

The audio journey continues with RJ Akhil’s ‘Kahani Pauranik Bharat Ki’ and RJ Saurabh Shukla’s ‘City Chale Ram ke Dham,’ offering captivating explorations of Ayodhya and the grandeur of Ramayana.

Top national RJs and digital influencers from Radio City will converge to capture the campaign’s essence through engaging videos, live sessions, and reels.

As part of the initiative to support Ayodhya Development Authority’s vision for a ‘Plastic Mukt Ayodhya,’ Radio City will distribute plastic-free bags in the city, contributing to the city’s sustainability goals.

Ashit Kukian, CEO of Radio City, expressed, “’City Chale Ayodhya Dham’ is not just a campaign; it’s a soulful journey connecting the diverse threads of our culture. With each beat of Radio City, we embrace the profound significance of the sacred city, celebrating with millions of devotees worldwide.”

In addition to the campaign, Radio City will deploy a mobile van in Ayodhya Dham, featuring RJs and influencers sharing unheard stories, historic moments, and the city’s development, supported by Ayodhya Development Authority (ADA).

Vishal Singh (IAS), Vice Chairman, Ayodhya Development Authority, acknowledged Radio City as the “Vibrant Content Partner” and praised the radio station’s green initiative of ‘Plastic Mukt Ayodhya.’ The campaign, starting on January 17 in the presence of ADA authorities, is set to become a nationwide celebration, resonating globally with spirituality, culture, and entertainment through Radio City’s extensive digital presence.