In a compelling narrative set against the backdrop of Kerala’s lush forests and Delhi’s urban sprawl, the Amazon Original series ‘Poacher’ by Emmy Award-winning filmmaker Richie Mehta is making waves on Prime Video.

Based on true events, the eco-thriller delves into the investigation of India’s largest ivory-poaching syndicate in 2015, shedding light on the urgent issue of elephant conservation.

Over the weekend, social media witnessed a surge of concern as prominent brands, including The Times of India and the Flying Elephant restaurant at the Park Hyatt, Chennai, removed elephants from their logos.

More than 30 brands swiftly joined the movement, rallying for elephant conservation and urging consumers to take a stand.

In a bold and united effort, brands such as Asian Paints, Make My Trip, Dabur, and Rapido partnered with Prime Video to amplify the crucial message of ‘Poacher.’

Addressing various aspects of the issue, these brands encouraged responsible travel, shared ivory shade cards, emphasized the importance of elephants in childhood, and even added a quirky twist to condemn poaching.

The collaboration aims to ignite conversations and raise awareness about the dire threat facing elephants due to poaching. Notably, ‘Poacher’ has garnered international acclaim for its authenticity and powerful performances, featuring Nimisha Sajayan, Roshan Mathew, and Dibyendu Bhattacharya in pivotal roles.

Produced by QC Entertainment in association with Alia Bhatt’s Eternal Sunshine Productions, Suitable Pictures, and Poor Man’s Productions, ‘Poacher’ is available for streaming on Prime Video in 240 countries and territories, offering a captivating and heart-wrenching narrative in Malayalam, Hindi, and English.

As the series continues to resonate globally, the collaboration with brands underscores the collective effort to combat the critical threat faced by these majestic beings.