Prime Video, in collaboration with the Office of the Principal Scientific Adviser (PSA), Government of India, has announced the launch of a groundbreaking series called ‘Mission Start Ab’.

This seven-part series aims to showcase India’s grassroots innovators and their journey to turbo-charge their business growth1. The series will focus on early-stage entrepreneurs who are scaling made-for-India innovations with the potential to create socio-economic change.

‘Mission Start Ab’ will feature 10 promising entrepreneurs who will undergo a series of challenges to secure funding from three of India’s most prolific investors.

The ultimate goal is to identify India’s next Unicorn, highlighting the country’s vibrant start-up ecosystem. The series will test the entrepreneurial, management, communication, and crisis management skills of the participants.

As per the Press release, the collaboration between Prime Video and the Office of the PSA aims to not only entertain viewers but also provide valuable insights into sustainable start-up practices and attract the right investors.

The series will serve as a platform to celebrate the ingenuity and audacity of Indian entrepreneurs who have the potential to build and scale their businesses. It will showcase their humble beginnings, never-say-die spirit, and the sacrifices they have made to turn their dreams into reality.

In addition to seeking funding, the series will also feature the investors acting as mentors, challenging and empowering the participants.

The audience will have the opportunity to witness the competition among these early-stage entrepreneurs as they strive to become India’s next Unicorn.

The series is currently in production and is set to premiere soon on Prime Video.

Shri Ajay Kumar Sood, Principal Scientific Adviser, Government of India, expressed his enthusiasm for the series, stating that it will showcase the inspiring stories of those driving social change through innovation. He believes that “Mission Start Ab” will offer valuable learning opportunities to grassroots innovators in India and promote the growth of the nation’s grassroots innovation ecosystem.

Sushant Sreeram, Country Director of Prime Video India, emphasized the company’s commitment to being a force for good and an enabler of India’s economy. He stated that the collaboration with the Office of the PSA is another milestone in their journey to contribute to the growth of India’s creative economy. The series aims to empower entrepreneurs, innovators, and creators by showcasing the journey of innovative minds in India.

This collaboration between Prime Video and the Office of the PSA aligns with Amazon’s focus on supporting and nurturing entrepreneurs in India6. It also contributes to the government’s “Start-up India” initiative6. The series is expected to inspire individuals to choose the path of entrepreneurship and advance India’s start-up ecosystem6.

Overall, ‘Mission Start Ab promises to be an exciting and empowering series that highlights the stories of India’s most promising start-ups and the individuals behind them. It aims to entertain viewers while promoting the growth of India’s grassroots innovation ecosystem4.