Streaming service Prime Video has collaborated with hayu, NBCUniversal’s ad-free OTT platform, to bring popular reality TV shows such as ‘The Real Housewives’, ‘Below Deck’ and ‘Top Chef’ to the Indian audiences.

hayu will be available on Amazon’s streaming service as an add-on subscription.

hayu brings to Prime Video an extensive library of international reality shows which also includes ‘Keeping Up With the Kardashians’ and its spin-offs along with many others, including ‘Million Dollar Listing’, ‘Vanderpump Rules’, ‘Summer House’, ‘The Real Murders Of Orange County’, ‘License To Kill’ and ‘Family Karma’.

Prime members in India will be able to subscribe to hayu through Prime Video Channels at an introductory price of Rs 999 per year, Economic Times reported.

Last year Prime Video had launched Prime Video Channels when it partnered with eight other streaming services — discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, hoichoi, Manorama Max, and Shorts TV — to provide an expanded content library on its platform.

Commenting on the collaboration, Chaitanya Divan, head of Prime Video Channels & Sports, Amazon Prime Video India, “Since its launch in India last year, Prime Video Channels has received a tremendous response from Prime Members who are delighted with the convenient access to a wide library of content, from multiple streaming services.”

Hendrik McDermott, Managing Director, NBCUniversal Direct-To-Consumer – Global, said the company is thrilled to partner with Prime Video to bring its world-renowned reality TV content to the Indian audiences.

“Already the premier destination for must-watch content in 29 markets globally, we are delighted to continue our collaboration with Prime Video Channels, by adding another partnership as part of our ongoing, successful expansion strategy,” McDermott added.

hayu is already available through Prime Video Channels in other countries including the UK, Canada, Germany, Austria, Netherlands, France, Italy, Spain and Australia.