Digital marketing automation platform MBG Card has appointed acclaimed actor Pankaj Tripathi as its brand ambassador as the company looks to strengthen its presence among small and medium businesses across India and drive wider adoption of digital marketing solutions.

According to a press release, the company has launched a nationwide digital campaign featuring Tripathi, marking a significant step in its next phase of growth and brand visibility. The campaign has been conceptualised, scripted and produced by Goosebumps Network, which also facilitated the association between the actor and the company.

Through a series of brand films, the campaign showcases how MBG Card enables businesses to simplify lead generation, automate customer engagement and make digital marketing more accessible without the complexity often associated with technology-driven platforms.

Founded with the objective of helping business owners navigate the digital landscape more efficiently, MBG Card has built a growing customer base of over 10,000 businesses across the country. The company believes the partnership with Tripathi will help it connect more effectively with entrepreneurs, traders and small business owners across urban and emerging markets.

Commenting on the association, Abhinavv Dubeyy, Founder and CEO of MBG Card, said the company was built for business owners who need digital solutions that work without requiring extensive technical expertise. He said Tripathi’s authenticity and strong connect with audiences across India made him a natural fit for the brand.

Ashish J. Banka, Founder and CEO of Goosebumps Network, said the objective was to create a campaign that felt genuine and relatable. He noted that Tripathi’s natural appeal and credibility aligned well with the brand’s messaging and audience.

Sharing his thoughts on the partnership, Tripathi said he regularly meets entrepreneurs and business owners striving to grow their businesses and was impressed by the way MBG Card makes digital marketing simpler and more accessible. He added that technology should empower businesses rather than complicate operations and expressed happiness at being associated with a platform supporting the growth of small and medium enterprises.

The campaign will be rolled out across social media platforms, OTT services, YouTube and other digital channels. It will target SMB owners across Tier-I, Tier-II and Tier-III cities, where MBG Card already has a significant customer presence.

With digital adoption continuing to accelerate among businesses of all sizes, the company is positioning itself as a technology partner that can help enterprises streamline customer acquisition and engagement while expanding their digital footprint.