OS Studios, a global gaming and esports fan experience agency, has appointed Ishaan Arya as its country manager for India.

According to an OS Studios press release, Arya will lead the company’s growth in India, including cities like Bengaluru, New Delhi, and Mumbai. He will manage operations, build brand partnerships, and help expand OS Studios in India’s growing gaming and live events industry.

OS Studios is part of project worldwide and has recently entered the Indian market with its ‘Fan Z’ strategy. The goal of this strategy is to help brands connect better with gaming and esports communities. The company is also working with GPJ India to strengthen its events and production work in the country.

The company said India is a very important market for gaming, and Ishaan Arya is the right person to lead its expansion. Arya has over 10 years of experience in the gaming and esports industry. He co founded The Esports Club and also worked as vice president of partnerships at Nodwin Gaming, where he handled major projects like Comic Con India.

Arya said there is still a gap between brands and real gaming communities in India. He aims to create stronger and more authentic fan experiences in his new role. OS Studios said his appointment shows its focus on building strong local leadership and connecting better with India’s gaming audience.

Under his leadership, the company will focus on brand strategy, live gaming events, broadcast production, creator partnerships, and community building.