Ormax Media, a media analytics firm, has announced the launch of its ‘Super Subscription’ annual all-access plan. Ormax Media’s business partners will have full access to all industry reports, data, and trends under the plan. As ‘Super Subscribers’, they will also allow testing their scripts, shows, films, and trailers at special discounted rates. Super Subscription is now available in the theatrical and over-the-top (OTT) categories.

The plan is available in two variants in the theatrical category: Hindi and Pan India. The Hindi plan is intended for studios and producers who are solely focused on the Hindi film industry, whereas the Pan India plan is intended for companies with a multi-language presence in the theatrical business.

The Pan India plan provides reports and data in ten Indian languages: Hindi, Hollywood, Tamil, Telugu, Kannada, Malayalam, Marathi, Punjabi, Bengali, and Gujarati. Subscribers to both theatrical plans will have access to a wide range of industry reports, including box office tracking and forecasting, industry sizing and profiling, marketing and consumer behavior analytics, music & star popularity, and franchise analytics, among others.

 

The plan focuses on Hindi and English content in the streaming (OTT) category, but it also includes modules in Tamil and Telugu. Some of the areas covered by the Super Subscription plan for OTT platforms include industry sizing and profiling reports, viewership estimates, box office analytics to aid movie acquisition for OTT, content tracking, brand tracking, and franchise analytics.

Subscribers to all three plans will also be able to use Ormax Media’s content testing services, such as script, film, series, trailer, or music testing, at a reduced rate compared to standalone users.

“For more than 14 years now, we have focused on identifying common industry needs and creating products and tools to serve these needs,” said Keerat Grewal, partner – Ormax Media, of Super Subscription. We now feel ready to move from offering our services only a la carte to packaging them as all-access plans, where subscribers can benefit from the wide array of data, reports, and tools we have at significantly lower prices, having built substantial industry data over more than a decade”.

“Super Subscription is a win-win idea that enables a deeper, continuous relationship between Ormax Media and its key business partners, much like the classic retainer ship model that many brands have with their media and creative agencies,” said Gautam Jain, partner at Ormax Media. We see ourselves as knowledge & analytics partners, who can arm our ‘Super Subscribers’ with data and industry insights through the year so that they are always updated with evolving category trends and consumer behavior”.

The Super Subscription plans from Ormax Media will be available on February 2, 2023.