OTT platform Zee5, along with ZeePlex, has rolled out a special Radhe Combo Offer to make Salman Khan’s upcoming Eid release, Radhe: Your Most Wanted Bhai, accessible to the masses.
The special one-year offer, available at an attractive price of Rs 499 will allow viewers to watch the much-awaited film on Zee5 with ZeePlex starting 13 May, in addition to giving the audience access to ZEE5’s extensive and diverse premium content library.
The Rs.499 ‘Radhe Combo Offer’ will allow consumers to watch Radhe: Your Most Wanted Bhai on Zee5 with ZeePlex, along with access to Zee5 Originals, movies, TV shows, live TV, ALT Balaji shows, ad-free catch-up TV, Zindagi TV shows, kids content, and much more for one year.
This subscription plan will also give consumers access to the new 50+ theatricals across diverse languages at 40+ originals slated of the year.
Zee5 India Chief Business Officer Manish Kalra said, “Salman Khan’s films are thorough family entertainers which appeal to audiences across demographics. Radhe: Your Most Wanted Bhai is one of the biggest releases of the year and we are proud to launch this on Zee5 is a multi-format model. A Salman Khan film with its mass appeal becomes the perfect choice to launch our specially designed annual value proposition of Rs.499, to unify India and Bharat through our shared love for films.”
He also added, “We will bring 50+ more theatrical releases, and 40+ original shows throughout the year on ZEE5, and hence this is the most attractive value proposition for a user to buy the Radhe Combo offer and get ready for the biggest entertainment extravaganza of 2021 in OTT spaces. Together, this will allow us to cast a wider net into the country by tapping into newer audience segments and continue our core proposition of being the Multilingual Storyteller for a Billion Indians by democratizing access to purposeful entertaining content.”
The film’s trailer has already become a fan-favorite, amassing 65 mn+ views across all platforms and the recently released song, Seeti Maar, is topping charts, having accumulated 49 mn+ views and counting.
Salman Khan mega-starrer becomes the first-ever multi-platform release of its kind. Radhe: Your Most Wanted Bhai will be available on ZEE5 with ZEEPlex, theatres worldwide keeping the COVID protocols in mind, and across all leading DTH operators i.e., Dish, D2H, Tata Sky, and Airtel Digital TV.